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Level-Up

Brand Identity + Promotional Campaign

A visual identity and promotional campaign concept for HACC's Level-Up program — a rising figure reaching for a graduation cap, carried across social media, posters, and t-shirts with a bold, game-inspired visual system.

Logo & SubmarkSocial MediaPostersApparel

Academic project, created during design studies.

The challenge

Creating a recognizable identity for the Level-Up program that connects the idea of educational progress across print, social media, and apparel.

The solution

A rising figure and graduation cap built into an upward-moving logo, paired with a simplified submark and a red-and-black, game-inspired campaign system.

Deliverables

  • Primary logo & submark
  • Social media graphics
  • Promotional poster
  • T-shirt graphics
Level-Up identity and campaign materials displayed together

Sketches & roughs

Hand-drawn Level-Up logo and campaign sketchesFirst Level-Up logo concept with a rising figure and graduation capRed Level-Up logo explorationAlternate Level-Up logo concept and lettering

Final logos

Final Level-Up primary logo with graduation capFinal Level-Up submark

The campaign

Retro arcade-style Level-Up graphic with a graduate raising a cap, a HI-SCORE readout, and a QR code linking to HACC.EDU/LevelUpLevel-Up program graphic styled as a game menu with Academic Skills and Career Readiness progress bars, achievement badges, and a QR code

In the world

Level-Up social media campaign shown on a phoneLevel-Up promotional poster displayed on a campus noticeboardLevel-Up t-shirt design worn by a modelLevel-Up t-shirt with Start Strong Finish Stronger artwork

Next project

Art @ HACC →

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