The logo was designed to feel clean, modern, and instantly recognizable, using simple forms and color to create a strong visual identity that stands on its own — extended into menus and in-store graphics.
LogoMenu DesignPackagingSignageApparel
The challenge
The juice bar's original grey flask wordmark felt generic and didn't carry the fresh, energetic feel of the shop or its menu.
The solution
A bold green identity built around a juice-splash beaker mark, carried across digital menu boards, juice bottle labels, sidewalk signage, and apparel.
Deliverables
- Logo & submark
- Digital menu boards
- Juice bottle labels
- Signage
- Apparel
Where it started
Sketches & roughs
Final logos
The menus
In the world
Next project
Classy Cocktails →
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