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National Air & Space Museum

Event Campaign

A student event campaign for the National Air & Space Museum — 100 years of rocket science turned into an interactive family event, carried across a poster, brochure, entrance ticket, postcard, gallery kiosk, and social posts.

CampaignPrintSocial Media

Academic project, created during design studies.

The challenge

Getting families to see a museum event as a day out rather than a history lesson — 100 years of rocket science can read as a date on a wall, not a reason to show up.

The solution

One campaign line, Building the Launch, run across every piece: a poster, fold-out brochure, entrance ticket, postcard, gallery kiosk, and social posts, all built on deep-space black, floating planet cubes, and a hand-drawn rocket blowing exhaust under the headline.

Deliverables

  • Event poster
  • Fold-out brochure
  • Entrance ticket
  • Postcard
  • Gallery kiosk
  • Social media posts

The poster

Building the Launch poster for 100 Years of Rocket Science, with a hand-drawn rocket and floating planet cubes over deep spaceThe Building the Launch poster installed in an illuminated stand inside the museum gallery

The brochure

National Air & Space Museum brochure showing an illustrated astronaut in blueprint line art with orbital trajectory ringsA child holding the open brochure inside the museum, showing the Explore the Planets and Destination Moon panels

Ticket, postcard & kiosk

Entrance ticket and both sides of the postcard for 100 Years of Rocket Science, laid flat on whiteRotating cube kiosk in the museum gallery carrying the Blast Off and Building the Launch artwork

On social

Instagram post on a phone showing the Blast Off artwork over a starry skyInstagram post on a phone showing the Building the Launch artwork with rocket fire and smoke

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